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Services › Pop-ups & Events

Pop-ups & Events

We handle everything ourselves — from planning, venue and on-site operations to inviting influencers and amplifying reviews.
From Seongsu, Seoul to our overseas hub cities.

Where and how should we open our brand pop-up?Free ConsultationSee the Trend Report
Events we create

We don’t just open a space —
we make people come and share

A brand pop-up store in a red-brick warehouse in Seongsu-dong — visitors taking photos in front of curved lavender walls and display stands
Brand pop-up stores

We want people to experience our brand firsthand through a pop-up

We turn your brand identity into space and experience, designed so visitors want to capture photos and videos.

WhenBrand renewal · seasonal collection · first offline presence abroad
What we doPlanning · space · merch · on-site operations · influencer invitations
WhereSeongsu, Hannam & more in Seoul + global hub cities
A launch showcase in a converted factory in Seongsu-dong — the audience filming a covered product pedestal on a lavender stage with their phones
Launches · Showcases

We want to make a big splash with our new product launch

We run launch events and showcases in one go — from stage direction to invitations and on-site content.

WhenNew product/menu reveal · album/IP reveal · media day
What we doEvent planning · stage & direction · celebrity & influencer invitations · on-site filming
DeliverablesOn-site videos · content from invited influencers
A brand booth at an outdoor festival on a red-brick street in Seongsu-dong — visitors lining up for samples under a lavender canopy and yellow flags
Festival booths

We want to meet customers in person at events

We run brand booths and create interactive events at festivals, expos, and university festivals that draw big crowds.

WhenSampling · member sign-ups · on-site sales
What we doBooth planning & build · interactive events · staffing
WhereLocal festivals · expos · university festivals
HOMI FACTORY’s pop-up amplification design

A pop-up needs to be announced three times

Interest peaks right before opening, and visits peak in the first week. So we deploy influencers differently at each stage.

Before opening

1 Teaser

Macro influencers

Reveal the opening date and space in advance so people save it as a “must-visit.”

Opening week

2 On-site invitations

Mega Influencers & Celebrities

Invite them to the opening event to broadcast the first moments widely.

After opening

3 Review amplification

Micro · Product testers

Reviews from many visitors keep traffic coming for the rest of the run.

From planning to teardown

We handle it
from start to finish

Venue sourcing, design, construction, merchandise, on-site staff and influencer invitations
— no need to hire multiple vendors separately.
Drawing on our experience running showcases, performances and pop-ups, we take care of visitor flow and safety too.

  1. 1Set goals and success metrics
  2. 2Venue sourcing · designHOMI
  3. 3Build · merch productionHOMI
  4. 4On-site operations · safety managementHOMI
  5. 5Influencer invitations · results reportHOMI
We measure success differently depending on the goal

We check the numbers against the goals set at the start

If your goal is

Awareness

  • Visitor count
  • Content impressions · views
  • On-site photo & video shares
If your goal is

Sales

  • On-site purchases · coupon use
  • Online store traffic
  • Member sign-ups
If your goal is

Branding

  • Dwell time
  • Visitor review content
  • Return visits · repeat mentions

Which event fits — we decide together in consultation

Free Consultation