Influencers
2026 Influencer Performance by Tier — Choose by Role, Not Follower Count
- Fewer followers, higher engagement — TikTok Nano 10.3%, Micro 8.7%, Mid-tier 7.5%
- 59% of Southeast Asian consumers say they are influenced by mega-influencers — down 7 percentage points in a year
- Still, the answer isn't "go small" but the mix — each tier plays a different role
HOMI PICK
Country Trends · Indonesia A market with a HOMI FACTORY office
[Indonesia] A Hundred Neighbors Over One Star — How to Plan for Indonesia Now
- Population of 286 million and a median age of 30.4 — Gen Z and Millennials make up nearly half (49.3%) of the population (2025)
- 76% of Indonesian consumers have bought through a link shared by a creator — “a neighbor’s recommendation” beats advertising (2025)
- From October 18, 2026, halal certification becomes mandatory for cosmetics, including imports — check this before content (2026)
Latest posts 7 posts
Country Trends
Same Content, Different Channels
Going global starts with “where to post”
Country Trends · Japan
[Japan] Korea Leads Imported Cosmetics — Color Makeup Is the Next Challenge
Far ahead in skincare, being chased in color makeup
Country Trends · Indonesia
[Indonesia] On TikTok Commerce, Micro Creators and Live Streams Sell
Ingredients over brands, live streams over ads
Influencers
Overseas Seeding: Check This Before You Ship
Disclosure, labeling, wording — three things that differ by country
Pop-ups & Offline
Pop-ups Need Three Rounds of Promotion
Before opening · Opening week · After opening
No articles found. Try another country or keyword.